The world’s largest owner of outdoor media assets, Wildstone, has secured the rights to seven billboard locations in Sydney Olympic Park and will invest more than $4 million into upgrading the portfolio.

Seven static billboards will undergo upgrades to their quality, positioning and visibility including the digitisation of all boards. Several structures will also be relocated to improved viewing positions, creating premium digital out-of-home sites on major roads and key entry points into the precinct.

The contract for the existing static portfolio will commence on October 1, 2026, with Alliance Outdoor Media Group the confirmed operator.

This future-facing investment positions Wildstone's infrastructure ahead of Sydney Olympic Park's next growth phase, which will see the area evolve into a major mixed-use community while retaining its role as one of Australia's premier sporting and entertainment destinations. Up to 15,000 homes and 26,000 jobs will be created under the NSW Government's Sydney Olympic Park Master Plan 2050, as it continues to rejuvenate the precinct 26 years after it hosted the Olympics.

Major investment to the Park’s transport connectivity such as Sydney Metro West – due to be completed by 2032 – will further help increase audience movement through the portfolio's sites.

Noel Cook, Managing Director Australia, Wildstone said:

"Sydney Olympic Park is becoming one of Sydney's major live-work destinations, with tens of thousands of people set to call it home. We're putting more than $4 million into building a network of premium digital assets that matches where the precinct is heading. We've already had strong interest from both major media operators and independents – exactly the kind of industry-wide support we want behind this network."

Mitch Cook, Commercial Director Australia, Wildstone added:

“We’re investing with the next 20 to 30 years in mind, building a digital network that can evolve alongside Sydney Olympic Park. A location of this calibre deserves infrastructure to match, and our ambition is to ensure the network keeps pace with the precinct’s growth.”