Wildstone, the leading owner of outdoor media infrastructure globally, has significantly increased the number of panels managed by Alpha Media Group as part of the second stage of its partnership with one of Spain’s most well-known (OOH) media operators.

The strategic collaboration between the firms, which began earlier this year with the launch of five new DOOH screens across Madrid, Alicante and Córdoba, was aimed at accelerating the digitisation of Spain’s OOH market.

Wildstone will now hand over media sales of 30 further panels across 17 sites in an arrangement aimed at helping Alpha achieve its goal of increasing its market share in the country’s large-format digital space.

The new deal covers a number of prime locations, including sites at the main entrances and exits of Madrid and Barcelona and highly trafficked locations in Seville, and will expand Alpha’s overall geographical footprint and its visibility in exclusive areas.

Of the 30 new panels, 18 will be digital, with five backlite and seven classic. Under the terms of the agreement, Alpha will manage media sales on those sites for 10 years.

There are also plans to expand the partnership further, with both Wildstone and Alpha looking to increase their revenues and market shares in Spain. Wildstone currently owns and leases out to media operators more than 1,650 outdoor advertising panels across Spain, having entered the market in 2022 via the acquisition of Redext Group.

Carlos Pestaña, Managing Director at Wildstone Spain, said:

“We’ve been really pleased with the results of our initial partnership with Alpha and are delighted to build on this collaboration. At Wildstone, our platform enables media operators to expand their portfolios, helping them accelerate growth through access to high-quality large format roadside media assets.”

Sergi López, CEO at Alpha Media Group, said:

“This alliance combines Wildstone’s international experience in the development and management of digital outdoor advertising assets with our strategic vision for the Spanish market, enhancing our ability to offer brands unique spaces in key locations that truly enhance their presence and positioning in the most relevant environments.

These new sites represent a very important step in the evolution of Alpha Media Group, putting it firmly on the path to achieving its goal of setting a benchmark for quality within the digital out-of-home medium in Spain. We look forward to building further on our relationship with Wildstone in future.”