Wildstone, the leading owner of outdoor media infrastructure and a portfolio company of Antin Infrastructure Partners, has appointed Tobias Conrad as Managing Director, DACH and Netherlands. Based in Switzerland, he reports to CEO and Founder Damian Cox.

Tobias brings extensive experience in media sales and in building platforms under private equity ownership. He was most recently CEO of BCN, Germany’s largest magazine sales house. He led BCN through its launch as a joint venture between Hubert Burda Media, FUNKE Mediengruppe and Mediengruppe KLAMBT, and later brought the advertising sales of Burda Forward’s online portals into BCN, turning it into across-media sales house for print and digital.

Before that, as CCO and Managing Director, he helped build the commerce platform mrge, formed by combining Yieldkit, digidip and shopping24 with investment from Waterland Private Equity. On the management board of Ströer Media Solutions, he was responsible for publisher and product management and worked closely with the group’s cross-media sales teams, including out-of-home. Earlier in his career, he led advertising sales for bild.de and was Managing Director of Deals.com in Germany.

‍Tobias Conrad, Managing Director, DACH and Netherlands, Wildstone said:

“I am delighted to be joining Wildstone at an exciting time for out-of-home. The medium is growing, and digital is leading that growth. For many media operators and landlords, the move to digital comes down to the availability of capital. With significant capital behind Wildstone and digital adoption rising across Europe’s major markets, I look forward to working with Damian and the team to put Wildstone at the forefront of that change.”

Wildstone has been active in Germany since 2023. Its portfolio includes the Berlin Videowall at Ku’damm Eck and Germany’s largest motorway advertising tower, on the A3, and since 2025 it has been building a nationwide network of digital billboards. In the Netherlands, Wildstone has owned digital motorway towers since 2020.

Stefan Bergler continues as Managing Director Germany and will report to Tobias.

Damian Cox, CEO and Founder, Wildstone, said:

“I am pleased to welcome Tobias at this pivotal time in our European expansion. He knows our industry, understands the importance of digital and has a track record of building platforms in partnership with media operators. We are well positioned for the next phase of growth in continental Europe, and Tobias is the right person to lead our DACH and Dutch businesses.”