Wildstone, the world’s largest owner of outdoor advertising infrastructure, has hired Paula Aramburo for the newly created post of Head of Delivery as it prepares to further expand its presence in Spain.

The company entered the country’s outdoor advertising market in 2022 via the acquisition of Redext Group. Since then, it has established agreements with leading media operators, including Impact OOH and Alpha Publicidad Exterior. It currently owns and leases out more than 1,650 outdoor advertising panels in the country, with its portfolio including the largest roadside digital billboard in Spain.

Paula Aramburo, Head of Delivery, with the Delivery team.

Aramburo brings to the firm more than 20 years’ experience in multinational environments, with expertise spanning product engineering, technical development and project management. She joins from JCDecaux, where she was Director of Engineering and Development, managing product development projects and leading multidisciplinary technical teams. Prior to that, she spent 12 years at CEMUSA, the outdoor advertising arm of FCC – Fomento de Construcciones y Contratas that was acquired by JCDecaux in 2015.

In her new role, Aramburo will oversee delivery of the company’s digitisation project in the country. Wildstone has led the conversion of classic billboards to digital screens in the UK and aims to replicate its success in this area in Spain.

Paula Aramburo, Head of Delivery, said:

“I am excited to join Wildstone at such a pivotal point in its expansion journey in Spain. The company has already gained a significant market share in the country and it has clear potential to grow much further thanks to its entrepreneurial spirit and strong success in other markets.”

Jill Hebden, Group Delivery Director for Spain, said

“We’re really pleased to have brought someone with Paula’s experience and passion for outdoor advertising into the business. We believe her unique combination of technical, project management and digital transformation skills make her the ideal choice to achieve Wildstone’s aim of not only growing its footprint here but also further digitising this portfolio.”