Wildstone Capital, the fastest growing owner of outdoor media infrastructure assets in Europe, has acquired a Netherlands-based business that boasts high-quality digital advertising towers next to motorways as part of a £20M deal.
Wildstone has a growing portfolio of over 3,000 outdoor advertising assets across the UK and Europe, including super-premium digital billboards located along major roads.
Hammersmith-headquartered Wildstone has acquired PowerTower as part of its ongoing European expansion of the business, which has grown ten-fold in the last 18 months, and is headed by founder & CEO Damian Cox.
It follows hot on the heels of two other big-money deals in 2021, where Wildstone acquired Space Outdoor and Vivid Outdoor Media, both UK-based, and in doing so, secured almost 200 Out of Home (OOH) advertising billboards, including digital, across the East Midlands and North West England.
This latest deal with PowerTower sees Wildstone acquire 13 digital advertising towers, each with a total of 27 next generation LED screens, measuring 100m2 in size, along key routes in the Netherlands.
Cox said it will expand Wildstone’s footprint in the country and cement the company’s European growth strategy.
Locations include motorways in Hoofddorp x2, Amsterdam x2, Arnhem, Waddinxveen, Sliedrecht, Rotterdam, Venlo, Rijsbergen, Leidschendam, Breda Airport, and Maastricht Airport.
The billboards, which are among the best large-format digital panels in the country, are being let to Ocean Outdoor and Hillenaar Outdoor.
Wildstone’s Managing Director, Jonathan Chandler, explained:
“This complements our existing portfolio of outdoor media infrastructure acquired from OOHA Media in 2020 and is a further step forward in our international expansion. During 2022, we have further plans to grow our estate in the Netherlands and are pleased to welcome Kim van den Broek to the team as Property Manager who, along with our European COO Ivo ter Wee, will help manage and grow our Dutch estate.”
Launched in 2010, Wildstone buys and rents property assets for outdoor advertising across the UK and Europe, with the company on a mission to digitise OOH media infrastructure in this country and on the continent.