City Outdoor has launched its first Liverpool site, Liverpool Gateway, a commanding D96 developed in partnership with Wildstone. The screen dominates three lanes of head-on traffic on the A59, Scotland Road - one of the city’s busiest arterial routes. Positioned to capture vehicles exiting The Wallasey Tunnel and heading towards the city centre, it reaches high-frequency commuter flows and sports audiences on the approach to Everton’s Hill Dickinson Stadium and just minutes from Anfield, en route to Aintree Racecourse, delivering an impressive 190,000 impacts per two weeks.

Wildstone has transformed the location into a clean, high-impact digital OOH landmark – a strong example of how thoughtful redevelopment can elevate an urban site and create value for both property owners and advertisers.

Daniela Puglia, Regional Sales Director at City Outdoor Media, said:

“We’re thrilled to be expanding into Liverpool - a city with such a strong cultural identity, energy, and pride. It’s an important market for our clients, and Liverpool Gateway offers the perfect platform for brands to make a real impact with audiences across the city.”

Lynx Noumey, Development Executive at Wildstone, comments:

“Liverpool Gateway is one of the projects I’m most proud of - not only for its scale and visual impact, but for how seamlessly everything came together for our client, City Outdoor. From identifying the right location and fine-tuning the design to the legal work that brought it over the line, this was a real team effort from Wildstone that delivered a landmark result.”

Arterial dominance: Head-on to three lanes on the A59 (Scotland Road), capturing traffic from the Wallasey Tunnel and the Wirral towards Liverpool city centre.

‍Audience: Daily commuters, football fans, and event-bound traffic for Everton, Liverpool FC (Anfield), and Aintree.

Impacts: 190,000 per two weeks.

‍Spec: Next-generation LED, ultra-lightweight, slim profile; built for reliability and long service life.

At Wildstone, we enable media operators to scale into new cities with high-quality roadside assets and a turnkey process - so partners like City Outdoor can focus on selling DOOH that delivers.