HYGH and Wildstone have entered a strategic partnership to develop a German-wide network of digital billboards.

Both companies have ambitious expansion targets, with plans to install modern, digitally connected OOH sites across Germany. Digital billboards saw a 13.7% revenue increase in Germany in 2024 and were a key growth driver of digital out of home revenues, according to Nielson Germany data.

The collaboration brings together HYGH’s expertise in digital marketing and technology with Wildstone’s experience developing and operating advertising infrastructure. Together, the partners aim to establish a pioneering network to shake up the German OOH landscape.

Antonius Link, Founder and CIO of HYGH, said:

“We’ve built one of the most extensive and flexible digital networks in German city centres. Working with Europe‘s leading player for digital billboards, we’re in a perfect position to establish even bigger structures across multiple cities.“

Stefan Bergler, Managing Director for DACH at Wildstone, added:

“We’re delighted to enter a long-term collaboration with HYGH, one of Germany’s most innovative DOOH marketers, and combine our respective strengths. Wildstone is investing in state-of-the-art LED technologies to create a dynamic, flexible advertising network across Germany and to advance the digitalisation of outdoor advertising; and this is the approach we will adopt in our collaboration with HYGH. Wildstone will fully bear the investment costs for the state-of-the-art infrastructure.”

With this joint initiative, HYGH and Wildstone are laying the foundation for a network that will grow significantly over the coming months and fundamentally change the way brands experience outdoor advertising. The partnership promises a bold expansion throughout Germany, an unmistakable venture to new frontiers of digital advertising. The first screens will go live in Q4 2025.