Danielle Finch is responsible for driving the diversification of Wildstone’s business model, expanding the company’s presence into new out-of-home environments beyond its traditional roadside portfolio. This includes sectors such as retail, petrol stations and airports, as well as the introduction of new digital formats to support continued growth. She plays a key role in sourcing new business opportunities within the market and manages the transactions through to completion in collaboration with our in-house finance, planning and legal teams.

Danielle’s role combines commercial strategy, negotiation and project management. She has led the successful rollout of D6 formats in the UK, including the large-scale deployment of D6 screens across the Motor Fuel Group estate as part of an ongoing nationwide programme.