This competition is about pushing boundaries. We’re not after just another billboard, we want iconic digital architecture that fuses design, technology, and city life. The challenge focuses on London’s roundabouts, offering a unique opportunity to create bold, 360-degree landmarks that captivate from every angle and redefine how digital media lives in the public realm. If you can imagine digital media as public sculpture, this is your brief.
There will be an honorarium of £X,000 + the possibility of implementation for the winner.
The competition will run for 6-8 weeks from the beginning of June.
Wildstone is seeking innovative architectural proposals for the redesign of a series of digital outdoor advertising screens at key locations across London. These screens are a vital part of the city’s digital advertising infrastructure, reaching thousands of vehicles, pedestrians and commuters daily.
The objective is to transform existing sites into high-impact advertising platforms that integrate seamlessly into the urban environment while offering cutting-edge digital and interactive features.
Wildstone is one of the world’s leading developers of outdoor media infrastructure.
Reimagine the physical design of the digital screens to elevate their visibility, aesthetic appeal, and commercial value.
Enhance advertising appeal by integrating features that allow for dynamic, high-quality, and flexible advertising content.
Improve audience engagement by considering elements like creative lighting, and contextual design that respond to the urban environment.
Ensure sustainability by incorporating energy-efficient materials, smart lighting controls, and modular components for future upgrades.
Seamlessly integrate into the cityscape, ensuring the screens complement their surroundings while remaining landmark advertising assets.
Comply with all planning and regulatory requirements set by local authorities, including safety, accessibility, and public realm guidelines.
As per design brief
Stage 1: Concept preparation and submission
Stage 2: Shortlist and design development
Stage 3: Site installation
Registration opens: [Date]
Submission deadline: [Date]
Final presentation: [Date]
3 x A2 PDF presentation boards, showcasing the scheme. Including, at a minimum:
- One daytime render from the drivers eye view
- One night time render from the drivers eye view
- One render from a peripheral viewpoint
- GA drawings (site plan, plan, cross-section, elevations) to describe the structure
- Architectural narrative to describe the concept
- Diagrams/sketches to explain the concept
All PDF boards to be named DATE OF SUBMISSION_URN_ADDRESS_ARCHITECT FIRM NAME_01/02/03
Open to: Architects, designers, multidisciplinary teams.
Minimum one registered architect.
1st place: £X,000 + implementation
Finalists: £X,000 honorarium each
The winner of the competition will win the project, and will proceed to detailed design.
Names, bios, roles
Role of jury and evaluation criteria (innovation, feasibility, aesthetics, etc.)
IP rights (e.g. copyright retained, licence for exhibition)
Confidentiality
Disqualification conditions
License forms
Process, submission help, presentation, etc.
Online portal with: Registration form Submission upload Contact info
Press releases, news, etc.
Email address
Social media links
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