In May 2015 Transport for London (TfL) and Wildstone launched a tender for ‘The London Landscape’, a new premium network of roadside digital advertising sites. TfL is seeking a commercial partner to install, market, sell and manage a portfolio of digital underpass advertising sites. This is part of TfL’s plans to use its assets to generate £3.4bn in non-fare income over the next decade to reinvest back into the transport network to deliver improved services for customers and users.

The underpass estate comprises of thirteen digital sites and twenty four digital screens throughout the Transport for London Road Network (TLRN) which makes up 580km of London’s roads and carries a third of its traffic. The sites oversail major arterial routes targeting over 20 million road users every week.

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