Format: Special build box of Christmas presents with eight 2.6m x 2.6m LED screens incorporated into the box

Build Date: November 2014

Wildstone was instructed by Westminster City Council to create a festive centrepiece in the centre of Piccadilly Circus surrounding the Eros statue and Shaftesbury Memorial, whilst giving brands a chance to promote the West End through advertising opportunities which funded the scheme.

Wildstone designed a box of presents which are illuminated and change colour using amBX lighting technology. The presents are held in an octogan ‘box’ which incorporates eight high definition 3mm pitch LED screens which display advertising.