Eros Snow Globe Advertising

Wildstone and Westminster City Council protect the Shaftesbury Memorial and Eros statue using a giant snow globe.

Wildstone, working on behalf of Westminster City Council, have installed a replica snow globe to protect the Shaftesbury Memorial and Eros statue from vandalism over the festive season. Revellers in the past have caused considerable damage to the structure and the snow globe is designed to defend Alfred Gilbert’s statue. The memorial which was built in 1892, is one of the UK’s most photographed and loved landmarks and the snow globe will protect it for the enjoyment of future visitors.

The snow globe is made of the highest quality materials using an impressive 11m inflatable PVC membrane, designed by Wildstone and constructed by fabric structure experts Architen Landrall. It will add festive sparkle with a continuous live snow effect whilst still protecting the iconic landmark. The octagon surround of the structure incorporates eight high definition digital LED screens which will display sponsors branding. Sponsors include Microsoft, Fiat, JD Sports, Canon and various theatre advertisers booked by Dewynters.

Damian Cox, CEO of Wildstone said “This has been an extraordinary project to be working on and we are thrilled to be delivering a scheme that will protect this iconic memorial whilst encapsulating creativity and promoting the West End of London. The combination of the globe, snow effect and sophisticated lighting will create a beautiful scene for the enjoyment of the public during the festive season.”

Cllr Robert Davis, deputy leader of Westminster City Council, said: “This is an exciting project which will not only protect a Grade I listed statue in one of London’s most recognised street scenes, but become another reason for people to come to the capital this Christmas.”

Planning consent was granted last year for the snow globe to be installed over the Christmas and New Year period until 2016.